This one is going to be quite long, so let’s make a nice hot cup of coffee together and let’s dive into it. This article is inspired by experience and client’s satisfaction, but also by many reasonings that many companies don't yet understand.
First, let’s share some key points about video content.
- Explainer videos influence people
- Video testimonials are impactful
- Video grabs attention on social media
- A video landing page wins
- People’s choice → YouTube
- Relevant social ads are key
- Video is memorable
Now, let’s say you are a company/business (small or big), have a product or service you want to sell to customers. That is a great start. Looking back at the key points of video content, you decide you want to create some content. Whether you have in-house video production team or you don't, here are 5 top reasons to outsource your production.
1. You will save time and money
Video production is a time-consuming process! A lot of people don't really realise what is going on behind the curtains of a well-made video. It requires going through several structured processes to reach a successful outcome. We’re talking ideation, scripting, storyboarding, production, editing, sound design, animations etc…
Sure your iPhone does record a decent footage for your family events or holidays, but when it comes to producing a high-quality video for your business, an iPhone will simply not cut it.
If you’re thinking about purchasing professional equipment, just remind yourself that it does not come cheap. It is not just a high-quality camera. You will need a few lenses for the camera, professional audio recording equipment, lights, a lot of storage, maybe a few extra computers and ideally a separate room that can be transformed into a studio.
When you think about it, you’re likely to conclude that it’s not worth it especially if you own a small or medium business.
Whether you’re going to make a live-action video or an animated one, it takes different skills, people and different kinds of software to make things happen. You can’t expect just any one of your staff to figure it out and deliver polished results.
So, instead of trying the old do-it-yourself approach, contact a professional video production agency that will help bring your vision to life.
If you outsource video production you’ll also get guidance on how to market your video so you can get the most out of it.
2. Superior quality
The right video production agency brings years of experience to the table. The individual team members possess a wide variety of skills and know-how about the work that they do and the industry at large. This is a major advantage.
Compelling storytelling is one of the key ingredients that make any type of content stand out. With the popularity of video, it’s imperative to strive to create content that adds value and not just dish out video just for the sake of putting stuff out there.
Working with various clients allowed us to have an intuitive understanding of what works and what doesn’t.
This kind of insight is crucial when it comes to creating a video that leaves a lasting impression. Video is a tricky medium to work with. Experience can go a long way when it comes to results.
3. Creativity
Because video production agency, such as ours, is making large numbers of different types of videos, we get lots of experience. What we learn on one project, we can apply to others.
A key aspect of this is coming up with creative solutions to your video needs. The creative input is a major contribution an agency makes to your project. Making your project look original is sometimes a matter of combining previous ideas in a new way.
4. Bring your vision to life
A professional video production agency will understand your vision; goals and work with you to help refine your idea and present it in an appealing, impactful way. We ask many, many questions just to get to the core problem the company is trying to solve and we build upon that.
If you outsource video production, you’ll be guaranteed to end up with a video that ticks all of your boxes and looks original.
With an endless stream of video content, audiences are more selective about what they pay attention to.
A compelling message, interesting style or high-quality visuals are the only things that stand a chance of rising above the ocean of endless content that exists online.
5. Don’t let your in-house team burn out
All right, what if your company already has an in-house video department? Well, if that’s the case, then there may be times when your team is swamped. Trust me, I know these types of situations.
To unburden your team and save them from burnout, you could handover a few tasks or projects to a production agency. Your in-house team can focus more on the tasks they are already assigned to.
This will help distribute the workload and keep your team from constantly working under pressure.
If you outsource your video production, you also have the opportunity to gain a new perspective. If you’re thinking about making an explainer video, for instance, then you could benefit greatly from an outsider’s perspective.
Bottom line
The point is that you have to weigh your options and take a close look at your priorities, strengths, and limitations. It is always a good idea to stick to what you know the best and let someone else do what they do best. Transferring some control means that you’ll have more time to focus on the key aspects of your business.
If you outsource video production, you’ll be able to work on more pressing matters while staying on top of the latest video trends.
If you’ve never worked with a video production agency before and have some questions coming to mind, feel free to reach out to us. We’d be happy to help you out!