23. novembra 2022No Comments

We like being video editors

The fact that we create something from nothing is a thrill by itself. Being a video editor became a very popular job in the last years. With the constant rise of digital content we consume, someone has to edit all of that.

This highly creative job is not for everyone though. From experience, I can tell there are for sure people who like to create the content, but not edit it afterwards. I have met many people who were a one-man army, but soon realised they simply don’t have enough time and energy to do it all. This is where we (video editors) come into play.

Let’s look at some pros of being a video editor.

Pros of being a video editor

  • Editors can work indoors
  • You can make decent money as an editor
  • Content editors can work remotely
  • You can start a side hustle
  • Decent job prospects
  • Increasing demand for content editors
  • Working as an editor is not that stressful (well, mostly)
  • Editors don’t have to work many extra hours
  • You don’t have to work in the evening or at nighttime (although many editors prefer nighttime)
  • Content editors enjoy a good work-life balance
  • You can avoid physical work as a content editor
  • You can help out your family and friends (this is more of a burden than a pro)
  • You can start your own content business

It is not just flowers and a perfect work-life-balance. Let’s also look at some cons.

Cons of being a video editor

  • Content editors will not get rich
  • You may have to deal with large income swings
  • Unfortunately many jobs are outsourced to low-wage countries
  • Relatively low social status of editors
  • You will not learn many hard skills
  • Difficult to switch fields for editors
  • You will have to sit in front of a computer quite often (yup, can agree)
  • Lack of social interaction can be frustrating
  • You may get bored with editing in the long run
  • Limited promotion opportunities for editors
  • You often need a college degree for becoming an editor (I would disagree with this one, especially these days it does not matter as much)

Should you become a video editor?

Now that you know all the advantages and disadvantages of being an editor, you have to decide for yourself whether an editing career is the right way to go for you or if you rather want to inform yourself about other job options instead.

As I stated in the previous article → “Why outsourcing video content production is a good idea for your business”, many people/companies started to outsource video content production so they can solely focus on their business, but at the same time can receive final videos that tick all of their boxes.

Bottom line

We like what we do. We are good at what we do. We are proud of our work. I wouldn’t change this profession. Creative work such as this works for me, for us as a company and we will keep delivering amazing products to clients.


22. novembra 2022Comments are off for this post.

Why outsourcing video content production is a smart idea for your business

This one is going to be quite long, so let’s make a nice hot cup of coffee together and let’s dive into it. This article is inspired by experience and client’s satisfaction, but also by many reasonings that many companies don't yet understand.

First, let’s share some key points about video content.

  • Explainer videos influence people
  • Video testimonials are impactful
  • Video grabs attention on social media
  • A video landing page wins
  • People’s choice → YouTube
  • Relevant social ads are key
  • Video is memorable

Now, let’s say you are a company/business (small or big), have a product or service you want to sell to customers. That is a great start. Looking back at the key points of video content, you decide you want to create some content. Whether you have in-house video production team or you don't, here are 5 top reasons to outsource your production.

1. You will save time and money

Video production is a time-consuming process! A lot of people don't really realise what is going on behind the curtains of a well-made video. It requires going through several structured processes to reach a successful outcome. We’re talking ideation, scripting, storyboarding, production, editing, sound design, animations etc…

Sure your iPhone does record a decent footage for your family events or holidays, but when it comes to producing a high-quality video for your business, an iPhone will simply not cut it.

If you’re thinking about purchasing professional equipment, just remind yourself that it does not come cheap. It is not just a high-quality camera. You will need a few lenses for the camera, professional audio recording equipment, lights, a lot of storage, maybe a few extra computers and ideally a separate room that can be transformed into a studio.

When you think about it, you’re likely to conclude that it’s not worth it especially if you own a small or medium business.

Whether you’re going to make a live-action video or an animated one, it takes different skills, people and different kinds of software to make things happen. You can’t expect just any one of your staff to figure it out and deliver polished results.

So, instead of trying the old do-it-yourself approach, contact a professional video production agency that will help bring your vision to life.

If you outsource video production you’ll also get guidance on how to market your video so you can get the most out of it.

2. Superior quality

The right video production agency brings years of experience to the table. The individual team members possess a wide variety of skills and know-how about the work that they do and the industry at large. This is a major advantage.

Compelling storytelling is one of the key ingredients that make any type of content stand out. With the popularity of video, it’s imperative to strive to create content that adds value and not just dish out video just for the sake of putting stuff out there.

Working with various clients allowed us to have an intuitive understanding of what works and what doesn’t.

This kind of insight is crucial when it comes to creating a video that leaves a lasting impression. Video is a tricky medium to work with. Experience can go a long way when it comes to results.

3. Creativity

Because video production agency, such as ours, is making large numbers of different types of videos, we get lots of experience. What we learn on one project, we can apply to others.

A key aspect of this is coming up with creative solutions to your video needs. The creative input is a major contribution an agency makes to your project. Making your project look original is sometimes a matter of combining previous ideas in a new way.

4. Bring your vision to life

A professional video production agency will understand your vision; goals and work with you to help refine your idea and present it in an appealing, impactful way. We ask many, many questions just to get to the core problem the company is trying to solve and we build upon that.

If you outsource video production, you’ll be guaranteed to end up with a video that ticks all of your boxes and looks original.

With an endless stream of video content, audiences are more selective about what they pay attention to.

A compelling message, interesting style or high-quality visuals are the only things that stand a chance of rising above the ocean of endless content that exists online.

5. Don’t let your in-house team burn out

All right, what if your company already has an in-house video department? Well, if that’s the case, then there may be times when your team is swamped. Trust me, I know these types of situations.

To unburden your team and save them from burnout, you could handover a few tasks or projects to a production agency. Your in-house team can focus more on the tasks they are already assigned to.

This will help distribute the workload and keep your team from constantly working under pressure.

If you outsource your video production, you also have the opportunity to gain a new perspective. If you’re thinking about making an explainer video, for instance, then you could benefit greatly from an outsider’s perspective.

Bottom line

The point is that you have to weigh your options and take a close look at your priorities, strengths, and limitations. It is always a good idea to stick to what you know the best and let someone else do what they do best. Transferring some control means that you’ll have more time to focus on the key aspects of your business.

If you outsource video production, you’ll be able to work on more pressing matters while staying on top of the latest video trends.

If you’ve never worked with a video production agency before and have some questions coming to mind, feel free to reach out to us. We’d be happy to help you out!

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