Crisis communication · SK
Krízová komunikácia
A programme that prepares a company’s management for a crisis before it happens. The site had to sell it plainly — what you get, what it costs, how to order — with the same calm it asks of its buyers.
- ServicesDesign, web development
- Year2026
- Built byHason Digital
- StackNext.js
- krizovakomunikacia.sk ↗
What we did
The crisis as a timeline
The method runs from the moment a problem tips into a crisis to the aftermath, so the site sets it out that way — a manager sees what each stage demands before reading any sales copy.
From pricing to pro-forma
Three versions side by side, then an order form that takes about three minutes and sends a confirmation and a pro-forma invoice straight away. No payment gateway — buyers pay by bank transfer against the pro-forma.
Yellow only where it matters
Black on paper, with hazard yellow kept for what a manager must not miss — one word in the headline, the first hour on the timeline. A warning colour, not decoration.
How it ran
The same four steps on every project. What changes is how long each one takes.
Audit
We start with what exists: analytics, Search Console, the current structure, and the pages actually bringing people in. Nothing gets thrown out before we know what it was doing.
Structure
Sitemap, templates and the copy for every page, agreed in writing before any design starts. This is where most projects quietly go wrong.
Build
Mobile-first templates, content migrated, redirects mapped, everything reviewed on staging before it touches the live domain.
After launch
Speed, indexing and rankings watched for the first months, with fixes rolled in as they surface — not re-quoted as a new project.
On smaller screens
Every template is drawn for the phone first, then widened. It is the layout most of the traffic will ever see.
